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Contrary to claims and hypes, RSS cannot build permanent backlinks so it is doubtful whether RSS can help in rankings at all. But when you distribute your RSS feed to RSS feed aggregators, it is possible that some of the links so distributed may become permanent - in that case you get backlinks. In any case, RSS is a necessary tool in your web marketing repertoire. Subscribers can subscribe to your RSS feed to keep updated of your content. You can use the free FeedBurner to distribute your RSS feed.
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