Adding TITLE attribute to ANCHOR HREF tag-SEO

Ace Google Home

It is a good idea to use the TITLE attribute as part of your ANCHOR tags to give descriptive hints to the search engine about what your link is about. This will be in addition to the anchor text that is also descriptive to the search engines about what the link is about and where it is leading to.

Example

<A HREF="link.html" TITLE="Descriptive Text about Link.html">Regular Anchor Text</A>

Presumably, from the point of view of a search engine, what would happen is this:

  • Detects link (internal or external)
  • Tries to find what the link is about, to get the link inside the index
  • Add link to index: LINK link.html
  • Descriptive Anchor text between <A> and </A> - index and mark it as "this is about the link"
  • Index the contents of the TITLE attribute - marked as "this is about this link"
+------------------------------+-------------------------------------------+
+ Link                         + Information about the link                +
+------------------------------+-------------------------------------------+
+ link.html                    + Anchor text + Contents of TITLE attribute +
+------------------------------+-------------------------------------------+

So when a search query is made about any of the keywords found in the anchor text or the TITLE attribute, then the link.html should be having a higher relevance to the search query.